Lamborghini and Silver Cross have launched the Reef AL Arancio, a luxury baby stroller. The Italian car maker and British nursery brand worked together to create this high-end product. This innovative stroller, featuring premium leather and suede, is available at Harrods and online in the United Kingdom. It is limited to 500 units for parents and is priced at $5,165 USD.
“Only 500 exclusive strollers define the pinnacle of luxury innovation.”
Launched in March 2025, the stroller became available through an exclusive online release and selected Harrods stores in the UK. Lamborghini and Silver Cross used digital marketing and high-profile events to reach wealthy parents worldwide, generating a lot of early buzz.
Designed to mix car style with fancy baby gear, the stroller is a status symbol that meets parents’ needs for safety, luxury, and exclusivity. Every journey is treated with utmost precision.
Compared to the Aston Martin Silver Cross Surf Edition, priced at $6,000 and limited to 600 units, the Lamborghini stroller stands out. It has a bold, dynamic design and is limited to 500 units. Versace, Bugaboo, and Stokke offer cheaper models but do not offer the same luxury exclusivity and innovative engineering.
This luxury stroller changes baby mobility by combining top-tier design and engineering. It creates a lasting impact in the premium market.